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The Hindu Business Line

When games bring brands into play

Mobile games are big business, and advertising is turning out to be a major source of revenue for gaming companies ...

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The Asian Age

What is next in the app world

VR and AR, if planned and executed well, can be powerful platforms for brands to build and enhance their customer experiences ...

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Deccan Chronicle

What's next in the Planet of Apps?

VR and AR, if planned and executed well, can be powerful platforms for brands to build and enhance their customer experiences ...

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The National

Job losses on the way for Indian IT industry thanks to AI

India has long been established as an outsourcing hub for firms across the world looking for low cost solutions to fulfil their IT and business process outsourcing ...

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Future of Infrastructure Development down the decade

VR helps the user see their next home/business and the surrounding area before they decide to buy, saving the company’s and user’s time and money ...

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Gaming: Rise of Interactive Entertainment

With one of the world's largest youth population, India is poised to become one of the world's leading markets in Gaming Sector ...

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Empowering Digital India with Apps

Faster mobile internet, larger cloud storage services, digital payments and verifiable digital identity will soon be a reality, as many Indians begin to embrace a digital lifestyle ...

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Beat the ‘we’re bored’ syndrome with these tech toys for kids

Rule of thumb - kids and peace do not co-exist. Fortunately, there’s no need to resort to ‘I spy’ or threats of naughty steps with these boredom-killing toys, accessories and AR kits for kids. There’s some tech to ease the woes of parenting as well! ...

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Healthcare Radius

The healthcare industry is one of the biggest adopter of VR

Virtual Reality (VR) allows a user to discover and interact with a three-dimensional (3D), computer-generated environment in a seemingly real or physical way ...

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Indian Management

Reshaping the future

Companies are exploring newer technologies to take customer engagement to a new level ...

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Between the Covers

The books market in India is the sixth largest in the world,1 and the country’s print book market, including imports, stands at ...

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Leveraging Virtual & Augmented Reality for Brand Awareness: Ninad Chhaya

Virtual Reality (VR) and Augmented Reality (AR) are not new concepts; it’s just that when they were first introduced into the world, the technology to support them or help them go mainstream was very expensive ...

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Advantages of using Augmented Reality in the Education sector

Augmented reality is a the need of the hour and must be embraced open mindedly to add colour to the dull educational fabric of India ...

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Digital Learning

ICT in Higher Education Taking Learning Process to the Next Level

With Class 12th results out, students and parents have been searching for suitable colleges. High on their list are educational institutions which are innovative and offer programmes which impart skills that are in high demand in the job market ...

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Virtual & Augment Reality Overcoming Limitations in Healthcare

High cost, lack of clear regulatory guidelines for medical use, scarcity of trained healthcare professionals to operate devices are some of the key factors hampering the growth of Augmented Reality and Virtual Reality in the industry ...

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Entrepreneur India

An Entrepreneur Can Fill The Missing Link Between Readers And Publishers?

Imagine you have heard of this great book, which you want to read tonight but you find it difficult to decide whether to buy it or not ...

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The Hindu Business Line

The new face of engagement

It’s physical, it’s digital, uses AI, AR, gaming techniques and is driven by design and data ...

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Business Economics

AR & VR is expected to be a $120 billion industry with Asia being the dominant region leading this growth

The GoPhygital app currently showcases some of the work we are doing in the AR, VR ecosystem and some of the possibilities that Augmented and Virtual Reality can be used for ...

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Terrawits: Deconstructing Spaces

Terrawits, a genesis from WITS Interactive, provides ideas for reinterpreting a space by deconstructing it to its constituent parts which further helps in creating a wholesome part that helps the brand’s DNA to infuse the larger whole ...

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Discussion with Mr. Hitesh Jain, Founder & CEO – WITS Interactive

An in-depth interview with Founder & CEO of WITS Interactive, Mr. Hitesh Jain. He discusses the motivation behind the startup, the company’s competitive advantage, and the various challenges and risks he had to overcome ...

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GoPhygital & Augmented Reality

GoPhygital is a venture focused on providing immersive, experiential solutions to its client-partners using Augmented Reality, Virtual Reality, and ...

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Virtual Reality Is the New Reality

VR has finally broken the jinx and is changing all norms in the tech space. It is likely to grow exponentially as it promises ...

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Absolute Gizmos

GoPhygital App Review and QnA with Founder

The World of AR and VR is expanding to a significant stake. It’s totally game changing experience, Lot of companies trying to push into ..

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digital conqurer

Interview with Mr. Ninad Chhaya : State of AR/VR in India

Where I share my thoughts on the scope of Augmented Reality and VirtualReality in India and what we are up to at GoPhygital and WITS Interactive ...

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