Playvolution offers a product at the crossroads of English language learning and mobile subscription services in the field of early education. Playvolution acquired the brand Ben and Bella to address the early-education market. Linked with its in-house developed ecosystem, Playvolution makes use of the best of both worlds: hands-on play which is crucial to early child development combined with data driven evaluation based on digital usage. The ecosystem consists of an online shop, an app driven by augmented reality, a fun filled games app evaluating the learning progress and a highly personalized newsletter service providing each customer with an individual weekly report and achievement certificates of their child’s learning progress.
Playvolution will design, produce and sell a subscription for a one-year English language learning course of Ben and Bella. This ‘phygital’ subscription contains both physical (storybooks, sticker books and flashcards) and digital (music, video, colouring templates, activities and games) components.
All Ben and Bella products are focused on two lovable animated characters within a variety of media: books, flashcards, music, video and interactive games. In a playful, entertaining way, children aged 2 to 6 years-old are immersed in a new world of knowledge (“immersive learning”). With the current product line, Ben and Bella English, children experience, discover and enhance their English language knowledge.